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  • Advanced Audience Verification

    by InsightExpress | Apr 14, 2014
    The first platform of its kind, MediaInsights is a unique approach for audience measurement and post-buy campaign validation. Formally launched in October 2013, it allows our clients to audit their media purchases, optimize in-market campaigns, and inform their future campaign targeting efforts. No matter your industry, company or specific role, MediaInsights can provide a range of critical insights to all InsightExpress clients.
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  • On the Road with Jim Forrest at IAB Mobile Marketplace

    by Jim Forrest | Apr 08, 2014
    The IAB Mobile Marketplace conference in NYC on April 7th brought together a broad spectrum of professionals from across the ad industry, from publishers and brands, to technology platforms and marketing analytics companies. I split my time in between the measurement and creativity breakout sessions.
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  • On the Road with Jim Forrest at I-COM

    by Jim Forrest | Apr 06, 2014
    As SVP, Ad Solutions at InsightExpress, Jim Forrest's day job includes introducing clients to our dynamic marketing accountability solutions, and identifying how our unique approaches can be best applied to address their individual needs. However, Jim also makes time to travel the globe representing InsightExpress at the advertising and media industry's top events. "On the Road with Jim Forrest" is a new series on the InsightfulAnalytics blog dedicated to sharing Jim's take on the latest news, trends and thinking coming out of these meetings of the minds.
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  • Our CampaignInsights Dashboard Becomes Ignite Metrics

    by InsightExpress | Apr 02, 2014
    Ignite Metrics was built to help our clients quickly understand whether their campaign investments are delivering against ROI goals. Formerly known as the Campaign Insights Dashboard, the Ignite Metrics platform now serves as the powerful hub for all of the real-time campaign optimization, reporting and analysis offered by InsightExpress.
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  • InsightExpress Welcomes Jim Forrest as Senior Vice President, Ad Solutions

    by InsightExpress | Mar 18, 2014
    Jim Forrest has joined InsightExpress as the newest member of our Leadership Team. In his role as Senior Vice President, Ad Solutions, Jim is responsible for supporting key client relationships, and assists in guiding product innovation across our suite of digital marketing accountability solutions.
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  • InsightExpress is a Presenting Sponsor at the 2014 IRI Summit

    by InsightExpress | Mar 10, 2014
    InsightExpress is a proud sponsor of the 2014 IRI Summit taking place Monday, March 10th – Wednesday, March 12th at the Gaylord Palms Resort & Convention Center in Kissimmee, FL.
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  • InsightExpress Recognized by IAB for SafeFrame Adoption

    by InsightExpress | Mar 06, 2014
    The IAB recently announced that InsightExpress is among 24 companies, including Yahoo! and many rich media vendors, currently supporting the SafeFrame initiative.
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  • Join Marc Ryan, Co-CEO at InsightExpress, as he moderates a panel at today's OMMA Data Driven Marketing Event

    by InsightExpress | Feb 19, 2014
    Are you attending OMMA DDM (Data Driven Marketing) in New York today? If so, we invite you to join Marc Ryan, Co-CEO at InsightExpress, as he moderates a 12:15 pm panel on The Cross-Screen Conundrum: Hacking Multi-Platform Media. With the panelists from Google, Millward Brown Digital, Xaxis, DG and Verizon, we're counting on a spirited discussion.
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  • InsightExpress Unveils New Survey Platform

    by InsightExpress | Feb 18, 2014
    We are happy to announce that today InsightExpress debuted a refreshed Online Survey Platform interface with a clean new look designed to maximize efficiency and provide easier access to our existing features and functionalities.
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  • Online Media's Nemesis is Frequency

    by Marc Ryan | Dec 18, 2013
    Digital media planning is all about automation these days. Whether it's publisher programmatic, exchange driven RTB or network audience targeting, it seems machines are making many of the decisions as to where to advertise and when. This move to machine driven media planning has certainly scaled the idea of finding efficiency in media buying. But the rise of the machines is a cautionary tale.
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