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  • Happy Birthday, Indy 500! Brands Invited.

    by InsightExpress | May 27, 2011
    This weekend is Memorial Day. Hot dogs and cookouts are the standard customary celebrations for most people. Growing up and still living in Indiana brings with it another Memorial Day tradition, the Indianapolis 500. The race has always been a month long event in Indianapolis, featuring amongst other things: qualification weekends, a parade and the race itself. As I was growing up, the race was always referred to as “The Greatest Spectacle in Racing” or “The Largest One Day Sporting Event in the World” and through the 1970’s, with upwards of 400,000 fans attending the event, it was all of that.
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  • What Is Your Objective?

    by Todd Trautz | May 20, 2011
    One of the biggest pitfalls in market research is trying to conduct research with too broad of an objective, or inconsistent objectives.
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  • Was the Indianapolis 500 Correct to “Dump Trump”?

    by InsightExpress | May 17, 2011
    A little over a month and a half ago, the organizers of the Indianapolis 500 announced that Donald Trump would drive the pace car for the 100th anniversary of the famed race. The pace car driver has the honor of driving a ceremonial pace car around the speedway in front of the race field during one of the warm up laps. Typically the honor is given to a celebrity, war hero or former driver of some esteem.
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  • Curious about the effect of your Facebook ads?

    by Marc Ryan | May 11, 2011
    Here at InsightExpress we believe that brand and advertising effectiveness research needs innovation. Along these lines, we’ve been diligently working on creating new methods and pushing the envelope in terms of what can be done to evaluate the effectiveness of brands and media. Most recently we introduced the Ignite Network, our panel network which allows us to recruit ad effectiveness sample from panels rather than via site based recruitment.
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