| Jan 19, 2012
If you’ve never heard of the term “scan ‘n scram,” it describes the act of trying to find an item’s lowest price by scanning its barcode in a store with your phone and then purchasing it more cheaply elsewhere. This high tech bargain hunting activity – and its effect on retail – is also the latest topic to be fervently discussed among many analysts in mobile and retail industries.
by Marc Ryan
| Jan 17, 2012
Often misunderstood, always controversial, the ubiquitous cookie is the main mechanism for tracking ad exposure in ad effectiveness studies. True to its pedigree, the cookie enjoys quite a bit of notoriety, frequently showing up in Wall Street Journal headlines. Some consider it to be the Achilles heel of online ad measurement because it’s so susceptible to deletion. The idea that an individual could be exposed to an ad, delete the cookie associated with the ad, and subsequently be sampled for a control cell seems to be a deal breaker to some buyers of ad effectiveness research.