InsightExpress is an industry leading marketing research and data analytics provider, specializing in the measurement of brand communications. The company's proven approaches include message evaluation, advertising effectiveness, creative development and cross-media optimization. With vast industry expertise, proprietary methodologies and an exclusive platform, InsightExpress helps agencies, media and marketers optimize marketing initiatives across online, mobile and other media.
InsightExpress was founded in 1999 as a strategic affiliate of NFO WorldGroup (now part of Taylor Nelson Sofres plc), which was then the largest custom marketing research firm in North America. InsightExpress was one of the original firms to pioneer online marketing research services.
Since its inception, InsightExpress has experienced impressive growth and now ranks among the top 50 marketing research firms in the United States.
Today, InsightExpress is majority-owned by General Atlantic LLC, the world's leading private equity investment firm focused exclusively on information technology and communications investments.
InsightExpress is headquartered in Stamford, CT, with offices in San Francisco and New York. For more information, please call us at 203.359.4174.