Unparalleled Access and Rigor
The patent pending and award-winning Ignite network is the world's largest panel based data analytics and research platform, bringing together unmatched scale with the power of consumer insight.
As the first platform to combine the power of big data analytics with the industry's most recognized sample providers, the Ignite Network advances the scope of what media measurement can accomplish. By linking online ad exposure to the Ignite Network, InsightExpress is able to substantially increase research quality and enable new measurement opportunities including the ability to quantify advertising impact on sales. It also offers unprecedented survey sample access, improves the data collection experience, addresses longstanding methodological concerns, and opens doors to previously difficult to measure online properties such as Facebook, YouTube, portal homepages and ad networks.
View the Ignite Network Process.
A Data Powerhouse
The Ignite Network is bolstered by the next generation of InsightExpress research capabilities. Our recently enhanced research platform is now supported by a highly sophisticated data warehouse solution powered by Dell, Aster Data, and Akamai. The unique combination of large scale panel access, extraordinary processing power and a decade of knowledge, data and experience make the Ignite Network unparalleled in the industry.
Advancing the Industry
The technology powering the Ignite Network advances how online advertising effectiveness and cross media research is performed. By reducing the need for pop up invitations, the online experience for survey respondents is measurably improved.
One of the key methodological benefits of the Ignite Network is the ability to survey respondents exposed to an online advertisement after a significant passage of time, in order to better understand issues like advertising decay. Due to prior limitations with cookie technology, this type of extended timeframe post-exposure research was previously impossible.