Privacy Policy

This Privacy Policy was last updated on September 1, 2015.

This Privacy Policy is provided by Safecount, a division of DynamicLogic, LLC, d/b/a Millward Brown Digital (“we” or “us”) and describes our use and disclosure of information we collect from individuals who respond to our surveys, sweepstakes or contests (“Respondents”) or visit our website at (“Site”). We do business under the “Safecount,” Millward Brown”, and “Millward Brown Digital” brands. By participating in our surveys, sweepstakes or contests or visiting the Site, you expressly consent to this Privacy Policy.

This Privacy Policy only applies to (1) the Site and (2) the use of cookies and local shared objects by us on third party sites (as explained in the “Use of Cookies” section below). It does not apply to any other services provided by us or our affiliates or business partners. We may share your information, such as personal information and survey responses, with an affiliated company under common control with us. Such affiliates may use your information in connection with their services, such as market research and targeted advertising delivery.

Privacy Overview

We are committed to clearly describing to Respondents how their information may be collected and used. Our technology is used to measure the effectiveness of digital advertisements and is used, for example, (i) by website publishers to launch invitations to complete market research surveys, (ii) by advertisers that have asked us to perform research for them to measure the impact of advertising in leading to certain decisions, such as making a purchase and (iii) by advertisers to study the influence of digital communications in forming brand or product preferences.

As further described in this Privacy Policy, the information we collect through our surveys is typically used by us and our market research clients (such as brands and advertisers) to help these clients understand the impact of their marketing activities. The information we provide to such clients, such as in an ad effectiveness study, does not include personal information such as an individual’s name or email address, phone number or similar information, but may be associated with an unique identifier (such as a randomly generated number or an IP address).

Personal Information about Respondents

In the course of responding to our surveys or sweepstakes/contests, you may have the opportunity to explicitly agree to share personal information with us, such as an email address, mobile phone number or first and last name. We maintain this personal information in a database, and may use this information to invite you to participate in future surveys, provided you have consented to receiving email or mobile communications from us. Your decision to participate in our surveys is completely at your discretion.

We may use the information we have about you to match it with other public and private data sources maintained by third parties in order to enhance our records, such as appending additional information about you to the database that we maintain which is associated with a unique identifier for you.

Children’s Information

We do not knowingly collect personal information from anyone under the age of 13. If we become aware that we have collected personal information from anyone under the age of 13 without appropriate consent as required by applicable law, we will delete this information from our database of active Respondents.


We may request information (typically email address, mobile phone number or your mailing address) from you to enable you to participate in sweepstakes/contests. Sweepstakes/contest participation is completely voluntary and users may choose whether or not to disclose this information. Your personal information may be shared with the third party vendors who process the sweepstakes/contests in order to notify winner(s) and fulfill the prizes, solely for those purposes.

Use of Cookies

Use of Cookies on our sites: To invite you to participate in surveys that may be of interest to you and to enable you to use our services, we use "cookies" and local shared objects (“LSOs”). "Cookies" are small pieces of information that are stored by your browser on your device, and are commonly used by Web sites to provide you with an enhanced experience. Our cookies collect information such as when and how frequently you have been exposed to an advertisement and enable us to understand the surveys you may have taken. Most Web browsers automatically accept cookies, but you can usually change your browser to inform you or prevent the use of cookies. If you do not accept cookies, you may not be able, depending upon the individual survey, to complete more than the first set of questions in a survey. You can manage how your browser accepts cookies through the ‘help’ section or other tools provided by your browser.  You can learn how to manage privacy and storage settings for LSOs at Http://

If you would prefer not to receive future web survey invitations from us, please follow the instructions below in the “Opt-Out Policy” section.

Use of Cookies on other sites : Our cookies and tracking mechanisms are often incorporated on the sites or services of other parties, such as an advertiser who has engaged us to measure the effectiveness of their advertising on certain websites. Your use of such other sites is subject to the terms and policies of those sites, and we do not control how such sites operate. However, if our cookies and tracking mechanisms are placed on your device by such other sites at our request, we may use and in certain cases share with our partners such as Facebook, your information collected through our cookies, the cookies themselves and tracking mechanisms. In addition, in some cases our partners may also set additional cookie as required and as described in this Privacy Policy. Such data sharing of cookie or associated information with partners enables us to measure impact of the advertisement more effectively. Any cookie set by our partners will be subject to our partner’s cookie and privacy policy.

Panel Partner Respondents

If you are a Panel Partner Respondent, you will not be invited to participate in one of our sweepstakes, nor will we ask you for your email address.  If you no longer wish to participate as a Panel Partner Respondent, you should opt out through your Panel company

Information about use of our Site

Like most sites, we collect information regarding the use of our Site such as Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks in order to administer the Site, track aggregate movement, analyze trends, and gather broad demographic information for aggregate use. This information is used by us to manage, analyze and improve our Site and will be linked to the unique identifiers we use in connection with our services. We may collect the information described above through the use of cookies. However, we only collect information such as your name or email address when you choose to contact us, such as inquiring about a job or contacting us to ask a question.

Disclosure of Information

When a Respondent supplies their personal information, such as an email address or phone number, during the course of completing a survey or sweepstakes/contest it may be shared with our vendors and subcontractors to manage our business activities, such as product fulfillment and sweepstakes/contest management. These companies are authorized to use your personal information only as necessary to provide these services to us and not for their own benefit or other purposes.

If a user wishes to participate in future surveys, we may request an email address. Out of respect for our users' privacy, we also enable users to prevent the receipt of future survey invitations by following the Opting-Out practices outlined below.

At a user's request, we may communicate via email, chat, or telephone to answer service-related questions. Emails and/or chats transcripts may be maintained by us to provide assistance in resolving any inquiries.

We may disclose information as required by law or legal process. We may disclose information to investigate suspected fraud, harassment or other violations of any law, rule or regulation, or the terms or policies for our services or our sponsors. We may transfer your information in connection with the sale, merger, reorganization or change of control of our company or the division responsible for the services with which your information is associated or as part of a bankruptcy proceeding.

If you contact us through the Site to inquire about a job or ask a question, then we may use and disclose your contact information as necessary to process your request, such as considering your application for employment.

We may share information that we have collected with our clients and business partners in the form of reports which do not identify any individual by the name, email address or similar personal information.

Data Security

We are sensitive to the privacy and security of your personal information and will make reasonable efforts to maintain the security of such information. However, we cannot guarantee absolute security as such information may be transmitted using the Internet, other public telecommunication networks, servers, hardware or software ("systems") that are not owned, operated, or controlled by us.

Opt-Out Policy

Survey opt-out: If you would prefer not to receive future survey invitations from us [based upon the cookie we have placed on your device or LSO we use], please click below:

When you do this, we will place an opt-out cookie on your device that will identify you as having no interest in further surveys or sweepstakes/contest invitations. Please note that if you remove cookies from your device, you could receive another invitation since our technology will have no way of knowing if an invitation has been previously offered. If you choose to use the features of your browser or device to clear cookies instead of using the link above, then the LSOs may not be removed.


Maintaining, Updating, Deleting, or Deactivating Personal Information

If a user's personal information (such as phone number, email or postal address) changes, or if a user no longer wishes to use our service, we provide a way to correct, update or delete/deactivate users' personal information. This can be done by emailing Customer Support at or through one of the contact methods listed below. We will attempt to respond to any request within 30 days of submitting the request.

Data Retention

Users who respond to our surveys or sweepstakes/contests will be assigned a unique user ID. The information associated with this unique ID, such as the last time you viewed or completed a survey, will be stored for a period of 1 year. In the event you elect to submit your email address upon completion of a survey or in connection with a sweepstake/contest or otherwise contact us, it will be deleted 2 years after it is last used by us. If you wish to request that we no longer use your contact information to provide you services, contact us at  Your email address will be retained on our ”Do Not Contact” list to ensure that we comply with your request.

Aggregated data, which does not give us the ability to contact or identify an individual, will be stored for analytical purposes for as long as it has a business purpose.

We will retain and use your information as necessary to comply with our legal obligations and resolve disputes.


This Web site and surveys may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site they visit.

Notification of Privacy Policy Changes

If we decide to change our Privacy Policy, we will post notification of those changes to this Privacy Policy on so users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

If, however, we are going to use previously-collected personal information in a manner materially different from that stated in this Privacy Policy, or will use newly collected personal information from existing users in a manner materially different from that stated in this Privacy Policy, we will notify users via email prior to the changes taking effect. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communication with the site, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner.


Contact Information

If users have any questions or suggestions regarding our Privacy Policy, site security, or any other item, please contact us at:

401 Merritt 7, 3rd Floor

Norwalk, CT 06851

Phone: 1.800.545.0234



If users have questions or concerns regarding this Privacy Policy, they should first contact our Privacy Department by emailing us at or calling us at 1.800.545.0234.