Improve Product Success with Automated Online Concept Testing and OptIX, the Online Concept Optimization and Database Solution

The Marketing Research Association estimated last year that only 10% of new products reach test marketing and 50% of those that are test marketed fail. What's more, 50% of the survivors fail once they're rolled out nationally. That narrows the potential for success to a mere 2.5%.

Developing products is obviously risky business - marketers have been trying to improve their odds and identify potential winners early in the process through concept testing for decades. The dilemma with concept testing - either by mail or mall intercept - is that while it improves your odds, the process can be extremely costly and time consuming.

InsightExpress now offer marketers a reliable alternative - an automated online concept testing service called ConceptTestExpress that quickly delivers the input you need to decide whether a new product should get the green light, with results that mirror traditional mail methods.

ConceptTestExpress delivers:

• Results in days instead of weeks, giving your company the ability to move to market faster.
• Cost savings enabling you to test hundreds of additional ideas, casting a wider net and ensuring that good ideas are not budget casualties.
• Reliability - ConceptTestExpress' methodology delivers results that mirror mail-based concept testing.

Additionally, house all of your concepts in OptIX, InsightExpress' online concept optimization and database solution. With OptIX you will be able to compare each of your concepts against proven winners and losers which will significantly streamline your product development process. OptIX allows you to run comparative metrics against multiple concepts while spanning a variety of product categories...on the fly.

What makes this breakthrough possible is InsightExpress' unique mix of direct respondent access, cutting-edge technology and market research expertise. InsightExpress employs a powerful online recruiting technique that randomly intercepts respondents across 80% of the Web. This method offers:

• An unlimited pool of fresh, randomly-selected respondents.
• Demographics that are much closer to the population as a whole.
• Less likelihood of respondent misrepresentation or exposure to competitors.

Results are delivered in real-time, via an online reporting tool that allows you to run graphs, cross-tabs and custom banners on the fly, complete with statistical testing.