ENHANCEMENTS

Introducing our Flash® based surveys

A flexible measurement technology from InsightExpress

We are pleased to share an exciting survey capability, powered by Flash, which allows clients to uniquely display survey questions within the invitation window. Thanks to the flexibility of Flash technology, we can accommodate extensive customization such as invitation or survey window size, branding, and/or application within an ad-unit. 

This survey technology is able to float above your site’s content or may be embedded in an actual page (like an ad unit).  Moreover, the look and feel may be customized to your exact specifications, if desired.  Since each survey is built from scratch, we are able to incorporate the precise branding elements that you’d like to display. 

In addition to presenting questions, Flash based surveys may be used to collect a host of other information.  For example, email addresses may be requested for contact at a later time.  In fact, Flash surveys can replicate most features found in a “traditional” digital survey. 

How do they work?  A survey is presented to a respondent in the same fashion as a DHTML survey invitation.  JavaScript tags serve it to the page as a layer.  We encourage you to check out a sample unbranded Flash survey and see it in action for yourself.

While this technology is clearly a good fit for digital publishers and content providers, we see promising uses across a wide variety of industries and brands.  The possibilities are only limited by your imagination!



Learn More

For details on how surveys using Flash technology can support your marketing research programs, please contact your Account Executive.  You may also reach us at 203-359-4174 or info@insightexpress.com.