Solutions Spotlight
print this articleIntroducing Our Suite of Extender Research Applications
Where and how can you successfully expand?
Extender from InsightExpress has the answer.
Today companies are continually looking to identify how and where they can grow their businesses – while avoiding costly and time consuming mistakes. At InsightExpress, we believe the first step in any growth strategy must be a thorough understanding of where you have permission to go.
Our suite of Extender research applications is here to guide you through unchartered territory by offering critical insight into product, category, brand, partnership, and even menu expansion.
Extender answers questions such as:
- How broadly can your product line expand?
- Which new market positions, needs or benefits can your brand or product own?
- What “white space” can your brand own?
- Which co-branding and partnership opportunities are worth pursuing?
- What new menu items should you introduce?
InsightExpress’ series of Extender applications provides the answers, and sets out a map outlining both the favorable and not so favorable opportunities. These powerful applications – Trademark Extender, Brand Extender, Market Extender, Partnership Extender, and Menu Extender – are designed to meet your specific research goals as defined by the type of “extension” you are considering.
By detailing winning similarities between brands and products, categories, or other opportunities, this unique research solution helps you understand how your current brand imagery impacts new fit and appeal among consumers. Extender offers an intuitive approach backed up by a powerful choice-based research methodology and innovative technology.
By helping you to recognize which opportunities have the most potential for success, Extender can smooth the often perilous road to marketplace extension.
Learn More
For details on how our suite of Extender applications can enhance your research program, please contact your Account Executive. Alternately, you may email us at info@insightexpress.com or call 203-359-4174.