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August 16, 2005 Megan Rome Joins InsightExpress as Director of Marketing Solutions; New Position Bolsters Client Service Organization STAMFORD, CT-August 15, 2005--InsightExpress, a leading online market research firm, announced today that Megan Rome has joined the company as Director of Marketing Solutions. In this newly created position, Rome will be responsible for the packaging and branding of the company's web based solutions, and will work closely with the company's client service and research organizations as well as its clients to identify new product opportunities.Rome, who has over 11 years of custom market research experience, joins InsightExpress from Universum Communications where she was Vice President of Research Sales and Consulting. Prior to that position, Rome spent over 10 years at TNS NFO (part of Taylor Nelson Sofres plc) working in the Greenwich, CT and San Francisco, CA offices, where she held a variety of increasingly important client service and sales positions. Most recently, Rome was a Group Account Director, leading an account team responsible for several large client relationships within the Northeast Region. Megan has extensive experience designing, managing and executing custom consumer research projects and programs across a variety of industries such as CPG, healthcare, technology and finance. In her new role, Rome is responsible for the packaging and branding of InsightExpress web-based research solutions and the further enhancement of their already successful current product offerings. She will work closely with the client service team to provide the staff with the necessary tools and materials to continue the growth of InsightExpress. Additionally, she will collaborate with the InsightExpress research team to identify new product initiatives. Rome holds a BA from Hamilton College. She and her husband, Narric, reside in Washington, DC. Fern Schapiro, Executive Vice-President of Client Service and Marketing, commented "Megan is a spectacular addition to the InsightExpress team. Her energetic personality, extensive research experience and marketing acumen will enable her to help identify customer needs and arm our client service organization with the products and information most appealing and relevant to our clients. I have worked closely before with Megan, and I am very familiar with her outstanding capabilities. I have every confidence that Megan will make outstanding contributions to the growth and development of InsightExpress in the coming years." |
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