December 16, 2005

InsightExpress Expands Online Ad Effectiveness Group With Appointment of Lora Feinman

Led by Drew Lipner, the Online Ad Effectiveness Group is a team of specialists focused on online media measurement, development and optimization. Its expansion is driven by continued high demand for the unique AdInsights research solution. Using a proven simultaneous test/control research design, AdInsights is powered by InsightExpress' patented business methods. Through custom surveys designed by market research experts at InsightExpress, AdInsights uniquely enables clients to focus on their specific marketing and advertising needs without constraints. It also provides the industry's most current normative database, with more than 2,500,000 ad effectiveness surveys completed within the last two years.

In her new role Feinman will be responsible for developing the regional sales strategy for the East Coast, which includes New York, Boston and Atlanta. By providing outstanding service to existing clients and developing new business, Lora will steer the online ad effectiveness relationships within this region. In addition, Feinman will assist in key product development initiatives.

Feinman joins InsightExpress from Columbia House where she held the position of Senior Business Development Manager. There she expanded and enhanced the online acquisition marketing channel, and implemented marketing programs and strategic partnerships to drive new member enrollments for DVD/TV/music clubs. Prior to Columbia House, Feinman worked at j2 Global Communications as a Senior Marketing Communications Manager, responsible for the design, development and implementation of marketing strategies for a major business services client. She also spent four years working for Yahoo! in various marketing and project management positions.

A resident of New York City, Feinman holds a Bachelor of Arts in Psychology and a Masters in Energy and Environmental Analysis from Boston University.

Fern Schapiro, Executive Vice President of Client Service and Marketing, commented, "Demand for online ad effectiveness measurement continues to grow at a rapid rate and AdInsights, one of our leading research solutions, is at the cutting edge of this trend. We're very happy to welcome Lora on board as the AdInsights team continues to expand in order to meet the needs of an ever-growing list of satisfied clients. I'm confident that she will provide superior service to our valued East Coast clients while further expanding our presence in that key region."