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March 9, 2006 InsightExpress Announces Two New Appointments; Continues to Bolster Research and Analytical Capabilities STAMFORD, CT -- March 9, 2006 -- InsightExpress, a leading online market research firm, announced today the expansion of its research and analytical capabilities with the promotion of Karen Edinger to Marketing Research Manager and the appointment of Dana Haddox-Wright as Senior Marketing Science Analyst. Both appointments are effective immediately.Karen Edinger: Marketing Research Manager Led by Enrico Rodriguez, Chief Research Officer at InsightExpress, the Marketing Research Group delivers superior research and analytic services to the company's clients. An InsightExpress employee since 2003, Edinger will be responsible for the design and management of research studies in her new role as Market Research Manager. Before joining InsightExpress, she worked as a Research Associate for Intellisponse in Waterbury, CT. Edinger has extensive research experience, and has worked on critical research projects for a number of InsightExpress' blue chip clients. She is an expert in many research methodologies including AdInsights, a leading online ad effectiveness solution from InsightExpress, and InteractiveEditor, one of the companys new concept evaluation offerings. Skilled in the custom online market research space, Karen also never loses sight of traditional custom market research methods. A resident of New York City, Edinger graduated from Cornell University with a B.S. in Applied Economics and Marketing, and a concentration in Business Management and Marketing. Dana Haddox-Wright: Senior Marketing Science Analyst As Senior Marketing Science Analyst, Haddox-Wright will manage the day to day activities for the statistical execution of InsightExpress' suite of branded analytic products. Prior to joining InsightExpress, Haddox-Wright spent over six years at TNS NFO, where she started as an Intern. In her most recent position, Senior Research Analyst in the Northwood, OH office, she was responsible for producing and summarizing reports and advanced custom ad hoc requests for her clients. In addition, Haddox-Wright excelled in managing client relationships. She has also held the positions of Panel Research Specialist and Research Analyst at TNS NFO. Haddox-Wright holds a B.A. in Sociology and Ethnic Studies and a M.A. in Applied Demography from Bowling Green State University in Bowling Green, OH. In 2005 she also completed a SAS Programming II course at the SAS Institute in Cincinnati, OH. Haddox-Wright is currently relocating to the Stamford, CT area with her husband, Bob. Enrico Rodriguez, Chief Research Officer, commented, "Providing our clients with superior research and analytical service continues to be a major focus here at InsightExpress. Were very fortunate to have experienced research professionals like Dana and Karen on our team, and know that their expertise will greatly benefit our clients as well." About InsightExpress InsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services. With its patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real-time. The company is headquartered in Stamford, CT, and maintains offices in New York, Los Angeles and San Francisco. InsightExpress is affiliated with General Atlantic LLC. Visit us on the Web at www.insightexpress.com or call 203-406-3233. |
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