May 8, 2006

InsightExpress to Incorporate iModerate's Qualitative Chat Technology into its Enhanced Research Platform
Relationship Combines the Best of Online Quantitative and Qualitative Research

The relationship will allow InsightExpress to offer its clients a distinct advantage by incorporating iModerate's groundbreaking IM-based platform into traditionally quantitative-only online market research surveys. The joint offering is a welcome addition to an industry eager for more pioneering and effective research solutions that can bring both marketers and advertisers closer to the consumer. Moreover, the adoption of the iModerate IM-based platform allows InsightExpress to offer its clients a new research approach for soliciting qualitative consumer feedback during both the product innovation and advertisement development stages.

By inviting respondents that are actively engaged in a quantitative survey to participate in a real-time qualitative chat session, the powerful combination of both the quantitative data and the qualitative chat experience provides marketers and researchers alike with unprecedented consumer feedback. Additionally, this winning combination streamlines the research process. No longer do clients need to initiate separate quantitative and qualitative research studies to gather both tabular data as well as one-to-one consumer response.

About InsightExpress
InsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services. With its patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real-time. The company is headquartered in Stamford, CT, and maintains offices in New York, Los Angeles and San Francisco. InsightExpress is affiliated with General Atlantic LLC. Visit us on the Web at www.insightexpress.com or call 203-406-3233.

About iModerate
iModerate was founded in 2004 by market research professionals, and is located in Denver, Colorado. The patent pending methodology and progressive software offers researchers the unique opportunity to add qualitative insight to online quantitative surveys. The result of years of research and development by industry veterans including analytical experts and field operations specialists, iModerate was created to complete the research story and bring clients closer to their customers. Visit us on the web at www.imoderate.com or call 303-333-7880