Press Release:

Why use InsightExpress?

 

August 3, 2006

InsightExpress Announces Two New Appointments
Marks Continued Development of Research & Analytic Capabilities

STAMFORD, CT -- August 3, 2006 -- InsightExpress, a leading online market research firm, announced today the expansion of its research and analytical capabilities with the appointments of Melissa Ludack to Senior Marketing Science Analyst and Adam Zambuto to Market Research Analyst. Both appointments are effective immediately.

Melissa Ludack: Senior Marketing Science Analyst

Led by Enrico Rodriguez, the Marketing Research Group at InsightExpress delivers superior research and analytic services to a host of blue chip clients operating across all industries. As Senior Marketing Science Analyst, Ludack will aid in the various forms of multivariate statistical analysis for InsightExpress' suite of branded analytic products.

Ludack joins InsightExpress from MarketVision Research in Cincinnati where she most recently served as Research Associate. In this role, she performed a variety of advanced analytics techniques including discrete choice and segmentation. Ludack was responsible for developing and completing all analytic aspects of internal research projects, including design, analysis, and presentation of findings. Prior to MarketVision, Ludack worked as a Graduate Teaching Associate at The Ohio State University in Columbus, OH. She has also held the position of Information Specialist at the University of Wisconsin - River Falls where, as a McNair Scholar, she completed a research project attempting to develop a non-radioactive assay for DNA polymerase activity.

Ludack resides in Fort Wayne, IN. She holds a B.S. in Mathematics and Biochemistry from University of Wisconsin River Falls and an M.S. in Statistics from The Ohio State University.

Adam Zambuto: Market Research Analyst

As Market Research Analyst, Zambuto will be responsible for the delivery of professional market research services, including methodology selection, survey design and creation, data analysis, and results interpretation. In addition, he will utilize InsightExpress' custom research solutions to help meet client demands.

Zambuto joins InsightExpress from Strategic Litigation Research in New York where he most recently served as Senior Research Associate. In this position, he supported a variety of clients in their efforts to develop and test arguments in preparation for trial. Prior to Strategic Litigation Research, Zambuto worked as an analyst for Penn Schoen & Berland Associates Inc. in Washington, D.C. There he worked on both national and international studies for a variety of industries, including telecommunications, oil and gas, energy, consumer packaged goods and pharmaceuticals.

A resident of Jersey City, NJ, Zambuto graduated from The George Washington University with a B.A. in Political Science.

Enrico Rodriguez, Chief Research Officer, commented, "Im thrilled to have Melissa and Adam aboard the Market Research Team. Here at InsightExpress, we're proud to offer our clients the resources of a world-class marketing research organization. Melissa and Adam will certainly make a significant contribution to this strong group of experienced market research professionals."

About InsightExpress
InsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services. With its patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real-time. The company is headquartered in Stamford, CT, and maintains offices in New York, Los Angeles and San Francisco. InsightExpress is affiliated with General Atlantic LLC. Visit us on the Web at www.insightexpress.com or call 203-406-3233.

# # # #


© Copyright 1999-2010 InsightExpress LLC. Patented. All Rights Reserved. Other Patents Pending.
InsightExpress® is a registered trademark of InsightExpress LLC