Press Release: |
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August 10, 2006
InsightExpress Announces Two New Appointments
Junny Cho: AdInsights Project Manager Led by Drew Lipner, the AdInsights Group is a team of specialists focused on online media measurement, development and optimization. Powered by InsightExpress' patented technology, AdInsights uses proven simultaneous test/control methodology to enable advertisers, agencies, and publishers to objectively measure the attitudinal impact of online advertising initiatives. In her new role as Project Manager, Cho will manage all phases of the AdInsights research process. She will also serve as a resource and facilitator for clients, providing project support and guidance throughout their initiatives. Cho joins InsightExpress from Ipsos - North America in Uniondale, NY where she most recently held the position of Scriptwriter. In this role, she programmed online marketing research questionnaires utilizing third party software and executed quality assurance testing. A resident of Carle Place, NY, Cho holds a B.A. in American Studies from Old Westbury College, and is in the process of obtaining a Certificate in Computer Programming from Hofstra. Drew Lipner, Group Director of AdInsights, commented, "I am pleased to announce Junny's appointment, which underscores a continued demand for the AdInsights research solution. I am confident that Junny will be successful in her new role." Emily Morgan: Customer Service Representative The Customer Service organization at InsightExpress, led by Dave Kmetz, is a team of proactive problem-solvers, dedicated to guiding clients through the research process and resolving any inquiries that may arise. Morgan joins InsightExpress from Mattson and Company in Foster City, CA, where she most recently held the position of Market Research Intern. In this role, Emily assisted in building and monitoring online surveys using the InsightExpress research platform. She also worked closely with food scientists and clients in product research and development, and assisted in facilitating focus groups. Morgan graduated from the California State University - Chico Campus with a B.A. in Agriculture Business. She currently resides in San Francisco, CA. Dave Kmetz, Director of Customer Service, commented, "I am delighted that Emily has joined the InsightExpress team. Her extensive experience with InsightExpress will enable her to deliver superior and responsive service to our clients. I welcome her as a strong addition to the team." About InsightExpress |
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