September 7, 2006

Molly Hislop Joins InsightExpress
Appointment Reflects Continued Expansion of AdInsights Analytic Capabilities

Led by Enrico Rodriguez, the marketing research group at InsightExpress delivers superior research and analytic services to a host of blue chip clients operating across all industries. As Director of Market Research, AdInsights, Hislop is tasked with setting the companys analytical direction within the online advertising-effectiveness space. She will oversee the development and execution of analytic products and services for the AdInsights solution, and lead client communications regarding the analysis and reporting of research results.

Hislop joins InsightExpress from Aspen Analytic in Atlanta, GA, where she most recently held the position of Statistical Consultant. In this role, she built statistical models to predict consumer and business behavior. During her tenure, Hislop consulted with clients in developing analysis and modeling driven marketing programs. She also analyzed customer data to help clients understand their buyer behavior.

Before joining Aspen Analytic, Hislop worked at Dynamic Logic, where she held the position of Vice President, Research Services. In this role, she managed the Research Department, responsible for developing, executing and analyzing marketing and advertising-related research projects. During her time at Dynamic Logic, Molly significantly expanded the companys research offerings, establishing a range of innovative analysis techniques and methodologies. Prior to Dynamic Logic, Hislop worked as an Analyst at Digitas in New York, NY.

Hislop holds a Bachelor of Science degree in Statistics and Biometry from Cornell University. She currently resides in Atlanta, GA.

Enrico Rodriguez, Chief Research Officer, commented, "I am delighted to welcome Molly to the marketing research team here at InsightExpress. As AdInsights, one of InsightExpress' fastest growing research solutions, continues to thrive and enjoy an increasing client base, we are also expanding our research group to meet the needs of this popular ad-effectiveness offering. Molly's analytical expertise and experience in online advertising will allow her to further support the success of AdInsights, while driving continued research innovations at InsightExpress."