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September 14, 2006
David Katz Joins InsightExpress
In this newly created position, Katz will leverage the full resources of the company, from its leading edge survey technology to its expert analytic team, to deepen client relationships and better serve key accounts. His responsibilities will include working across the Client Service Organization on proposals, meeting support and the overall strategy for account development. He will also serve as a resource to the analytic team to meet client research and product development needs. Katz joins InsightExpress from TNS where he most recently held the position of Vice President, General Manager. In this role, he worked closely with Group Vice Presidents and Account Executives to identify high potential clients and devised strategies and pursuit plans for developing and increasing business. He also put in place structure within the sales, analytic and operations organizations to support research and business plans. Furthermore, Katz led and actively participated in the preparation of major sales efforts and advised on study design across all methodologies and research areas. Prior to joining TNS, Katz served as Account Group Manager Group Leader, Market Facts, Inc. (now Synovate) in New York, NY. In this position, he developed and implemented business plans and strategies to help achieve sales goals. He also consulted with clients on solutions to their marketing problems through the development of research strategies and programs while ensuring that high levels of client satisfaction were maintained. Katz has also held the position of Senior Project Manager at Mark Clements Research, Inc. in New York, NY. Katz resides in Hartsdale, NY with his wife Amy and his daughters Melanie and Jessica. A graduate of the University of Hartford, he holds a B.A. in Mass Communications. Fern Schapiro, Executive Vice President, Client Service and Marketing, commented, "I am extremely excited to have David here at InsightExpress. Having worked closely with him in the past, I am very familiar with the outstanding service he provides to clients. I am confident that David's involvement and support as Director, Strategic Business Development will prove to be invaluable as we continue to broaden our research offerings and deepen our key client relationships. I look forward to working with him once again." About InsightExpressInsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services. With its patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real-time. The company is headquartered in Stamford, CT, and maintains offices in New York, Los Angeles and San Francisco. InsightExpress is affiliated with General Atlantic LLC. Visit us on the Web at www.insightexpress.com or call 203-406-3233. # # # # |
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