March 5, 2007

InsightExpress Announces Four New Appointments
Expands Online Media Measurement Group

Led by Drew Lipner, the Online Media Measurement Group is a team of specialists focused on online media measurement, development and optimization. Powered by InsightExpress' patented technology, AdInsights uses proven simultaneous test/control methodology to enable advertisers, agencies, and publishers to objectively measure the attitudinal impact of online advertising initiatives. With more than 2,500,000 completed ad effectiveness surveys within the past two years, AdInsights provides the industry's most current normative database.

Nichol Carranza, Samar Habibi and Gabriel Calemmo: Project Managers, Online Media Measurement

In their new roles as Project Managers, Carranza, Habibi and Calemmo will act as project point people, fielding all post-sale inquiries from clients. They will be responsible for managing the research execution process, from survey creation, to field management, to results availability. Additionally, they will help clients interpret data from frequency charts, cross-tabs, and other online tools.

Carranza joins InsightExpress from Gap, Inc. where she most recently held the position of Online Marketing Manager. In this position, she partnered with brand-marketing and merchant partners to understand key initiatives and plan online strategy. She also assisted in the development of hind-sighting, program performance analysis and competitive research. Carranza holds a B.A. in Communication from San Francisco State University and a Certificate of Achievement in Advertising Studies from the Advanced Institute of Advertising. Carranza and her family currently reside in Concord, CA.

Habibi joins InsightExpress from OMD Digital where she most recently held the position of Executive Media Planner. In this position, Habibi developed campaign specific, long term media plans and educated clients on the role of digital media as part of an integrated communications strategy through workshops and training sessions. Habibi is a magna cum laude graduate of Ohio State University and currently resides in San Francisco, CA.

Calemmo joins InsightExpress from Max Custom Media where he most recently held the position of Operations Manager. In this role, he coordinated the distribution of all advertising mediums and tracked advertising campaigns nationwide. Gabriel holds a B.A. in Communications from the University of Massachusetts, Amherst. He currently resides in Bronx, NY.

Marina Feldman: Market Research Analyst, Online Media Measurement

In her new role as Market Research Analyst, Feldman will be supporting InsightExpress research design and analytic services by creating and reviewing client deliverables.

Feldman joins InsightExpress from Equilar, Inc. where she most recently held the position of Senior Research Analyst. In this position, she monitored corporate governance and executive compensation trends through extensive qualitative and statistical research analysis. She also formulated equity and executive compensation trend models utilizing SEC proxies, annual statements and material agreements. Feldman holds a B.A in Business Economics from the University of California, Santa Barbara and currently resides in San Francisco, CA.

Drew Lipner, VP, Group Director, Online Media Measurement, commented, "It's an exciting time of growth for the Online Media Measurement Group at InsightExpress. I am delighted to welcome these four talented individuals to our team. With diverse professional experiences across online marketing, media and market research, I feel confident that Nichol, Samar, Gabriel and Marina will serve as superior resources for our clients at every stage of the research process."

About InsightExpress
InsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services. With its patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real-time. The company is headquartered in Stamford, CT, and maintains offices in New York, Los Angeles and San Francisco. InsightExpress is affiliated with General Atlantic LLC. Visit us on the Web at www.insightexpress.com or call 203-406-3233.

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