Press Release: |
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March 20, 2007
InsightExpress Announces Two New Appointments
The Media & Custom Panels Group drives survey response media planning activities at InsightExpress and oversees InsightPanels, the company's rapidly growing Custom Panel offering. InsightPanels are a marketing research solution from InsightExpress that enable clients to measure attitudes and behaviors of a specific audience, such as customers or employees, over time. A virtual team of "advisors," InsightPanels consist of a group of pre-qualified, non-professional respondents who are recruited and built by InsightExpress or an audience provided by the client. These proprietary panels provide ongoing data, insight and feedback to help clients better understand their market and make critical business decisions. Christina Pugliese: Custom Panel Manager In her new role as Custom Panel Manager, Pugliese will play a lead role in key account management for a number of strategic panel accounts. Pugliese will also have responsibility in optimizing InsightExpress' Opinion-Central panel offering with roles in panelist experience management and panel analytics. Pugliese joins InsightExpress from Ipsos, where she most recently held the position of Senior Project Manager with the Online Project Management Team. In this position, she worked closely with her clients to determine their needs and to guide their research initiatives from field to data delivery. In addition to her online research management skills, she has several years of panel management experience while at Ipsos, managing a number of proprietary and syndicated panels. Pugliese holds a B.A.S. from the University of Delaware and currently resides in Franklin Square, NY. Meredith Klein-Hertzel: Respondent Acquisition Coordinator Klein-Hertzel joined InsightExpress in July 2005 as Customer Service Representative, and most recently held the position of Project Manager. During this time, she has worked hard to meet client needs and ensure their satisfaction. In her new role as Respondent Acquisition Coordinator, Klein-Hertzel will be responsible for fulfilling sampling needs associated with all surveys fulfilled by InsightExpress. Klein-Hertzel graduated Summa Cum Laude from Landmark College, where she received an Associates Degree in Liberal Arts, and most recently attended Bentley College where her emphasis was Information Design and Corporate Communications. She currently resides in Bridgeport, CT. Chris Fabber, VP, Director, Media & Panels, commented, "Im thrilled to have Christina and Meredith aboard the Media & Panels Group. I am certain that their experience in both the media and market research industries will prove beneficial to both our clients as well as InsightExpress." About InsightExpressInsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services. With its patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real-time. The company is headquartered in Stamford, CT, and maintains offices in New York, Los Angeles and San Francisco. InsightExpress is affiliated with General Atlantic LLC. Visit us on the Web at www.insightexpress.com or call 203-406-3233. # # # # |
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