April 27, 2007

InsightExpress Takes Home Two 2007 Ogilvy Awards

InsightExpress is proud to be a recipient of two 2007 David Ogilvy awards, given at a ceremony held on April 17th in New York City. Our research contribution to the "Adoption" campaign, created by kirshenbaum bond + partners, was honored in two categories: Business Achievement / Brand Repositioning and Government / Public Service / Non-profit. Developed for The Collaboration to AdoptUsKids, the Advertising Council and the Childrens Bureau, the goal of the campaign was to raise awareness about adoption, and encourage the adoption of older children and/or those with special needs.

In support of the campaign development process, InsightExpress fielded a national online tracking study targeting 500 adults, 21 years of age or older per wave. This study helped kirshenbaum bond + partners understand and map national trends in awareness, ad recognition and interest in adoption. InsightExpress research ultimately aided the agency in formulating their powerful, award-winning, and successful creative strategy.

We are thrilled to have been part of such an important campaign, and thankful for the opportunity to have collaborated with such a tremendous team. Recognition in a forum such as the David Ogilvy Awards underscores our dedication to providing world class research solutions for our advertiser and agency clients.