August 2, 2007

InsightExpress Announces Four New Appointments
Continues Expansion of Online Media Measurement Capabilities

STAMFORD, CT August 2, 2007 -- InsightExpress, a leading online market research firm, announced today the expansion of its Online Media Measurement Group with the appointments of Nancy Dillon and Janett Haas as Senior Account Executives, and Alicia Allijan and Leslie Newburn as Account Executives. All appointments are effective immediately.

Nancy Dillon and Janett Haas: Senior Account Executives

Led by Drew Lipner, the Online Media Measurement Group is a team of specialists focused on the measurement and optimization of online and emerging media.

In their new roles as Senior Account Executives, Dillon and Haas will be responsible for cultivating strong client relationships in the San Francisco and Los Angeles areas. Dillon and Haas will provide outstanding service to existing clients and develop new business with clients interested in leveraging InsightExpress powerful suite of media measurement solutions including AdInsights, Creative Pre-Test, ADI Plus, and Mobile AdInsights.

Dillon joins InsightExpress from Nielsen//NetRatings, Inc. where she held the position of Sales Director. In this role, she was responsible for generating new business and managing the existing client base. Prior to Nielsen//NetRatings, Inc., Dillion was an Account Manager at DoubleClick, Inc. where she managed strategic relationships with ad agencies and Web publishers. A resident of Berkeley, CA, Dillon holds a B.A. in Public Relations with English, Psychology and Sales/Marketing minors from Purdue University.

Haas joins InsightExpress from Forbes.com where she held the position of LA Sales Director. In this role, she was responsible for driving sales in the Los Angeles region and managing strategic accounts. Prior to Forbes.com, Haas worked as an Associate Publisher at Ziff Davis Media and was responsible for driving sales and business development efforts for Interactive Week. Haas resides in Los Angeles, CA with her husband and three children. A graduate of San Francisco State University, she holds a B.S. in International Business.

Alicia Allijan and Leslie Newburn: Account Executives

In their new roles as Account Executives, Allijan and Newburn will develop long-term relationships with publishers, advertising agencies, and advertisers. Allijan will be mainly responsible for companies located in the South Eastern U.S., while Newburn will cover companies in the South West. They will provide clients with InsightExpress' comprehensive suite of powerful online media measurement solutions, and support them with outstanding client service and industry expertise.

Allijan joins InsightExpress from ValueClick where she held the position of Mediaplex Account Manager. In this role, she developed and maintained client relationships, advised clients on campaign configuration and setup, and trained clients on interpreting data. Prior to ValueClick, Allijan worked as an Atlas Search Account Manager at aQuantitative. There she advised clients on setting up campaigns, worked with Sales on client relationships, and advised clients on keyword management for search engines. A graduate of Rutgers Business School, Allijan holds a B.S. in Business Management. She currently resides in Princeton Junction, NJ with her fiance.

Newburn joins InsightExpress from Fox Interactive Media where she held the position of Research Manager. In this role, she provided research analysis and insights for internal and external clients. Prior to Fox Interactive Media, Newburn was an Account Manager/Data Analyst at Nielsen//NetRatings where she maintained a portfolio of accounts, analyzed custom data for client deliverables, cross-sold new products, and trained clients on the companys products and services. A resident of Hermosa Beach, CA, Newburn received a B.S. in Business Administration with an emphasis in Marketing from California State University.

Drew Lipner, VP, Group Director, Online Media Measurement, commented, "We're excited by both our business expansion and the expansion of the Media Measurement team overall. I am confident our clients will benefit from the wide range of industry experience and knowledge that Nancy, Janett, Alicia, and Leslie bring to InsightExpress."

About InsightExpress
InsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services. With its patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real-time. The company is headquartered in Stamford, CT, and maintains offices in New York, Los Angeles and San Francisco. InsightExpress is affiliated with General Atlantic LLC. Visit us on the Web at www.insightexpress.com or call 203-406-3233.

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