October 23, 2007

Dan Campbell Returns to InsightExpress
Leads Expanded Digital Media Measurement Efforts for Media and Publishing Sector

As a leading provider of powerful research solutions developed for Media and Publishing clients, InsightExpress continues to launch innovative products designed to meet the evolving market demands faced by these industries. As Director of Media and Publishing, Campbell will be responsible for creating actionable research programs using digital media measurement tools such as AdInsights, an online ad effectiveness solution, ADI Plus, an in-market, integrated measurement platform for online advertising, and Creative Pre-Test, a diagnostic solution for testing online creative. He will also support client mobile research needs with Mobile AdInsights, a unique research offering from InsightExpress that measures the attitudinal effect of mobile advertising.

An InsightExpress veteran, Campbell was the first sales professional hired by the company in 1999. During his distinguished seven year tenure as Group Director, Advertising & Media, Campbell managed research relationships for some of the most respected brands in the advertising and media world. He returns after a year spent pursuing opportunities in word of mouth and consumer generated media. Most recently, he held the position of Vice President of Sales at Kaava where he led all business development efforts. Prior to InsightExpress, Campbell held research positions at Ipsos Interactive, Media Metrix, FIND/ SVP, and CMP Media.

Campbell holds a B.A. in Marketing and an M.B.A. in Finance from Long Island University, C.W. Post Campus. He resides in Bedford Hills, NY with his wife and two daughters.

Drew Lipner, VP, Group Director, Digital Media Measurement, commented, "We're thrilled to have Dan back on board to lead such a critical part of our Digital Media Measurement business. Given our ever-expanding suite of advanced research methodologies and advertising measurement techniques, it's crucial to have someone as bright and talented as Dan working with our important Media and Publishing clients. Having known and worked with Dan for many years, I'm very pleased to have the opportunity to work with him again."

"After spending many years in the marketing research business, working primarily with Media and Publishing accounts and focusing the last ten years exclusively on digital research methodologies, it is extremely exciting to me that these fields have all collided into one rapidly growing market," said Campbell. "I am delighted to be back where I spent so many years and have so many relationships both inside and outside the company."

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