May 28, 2008

InsightExpress Announces Three New Appointments
Digital Media Measurement Sector Continues to Expand

Lauren Coyne: Director of Agencies, East Coast, Digital Media Measurement

In her new position, Coyne will be responsible for all East Coast agency business, including setting the strategy and direction for relations and solutions, within the Digital Media Measurement sector. Coyne joins InsightExpress from NBC Universal where she held the title of Account Executive, Digital Media. In this role, she orchestrated cross platform/property initiatives including on-air, online, mobile and emerging media, produced new agency and advertiser relationships, and forged new business partnerships. Coyne graduated from Bucknell University and currently resides in Darien, CT.

Kyle Gollins: Senior Account Executive, Digital Media Measurement

In his new position, Gollins will be responsible for developing sales strategy and new business for media and publishing clients within the company's Digital Media Measurement sector.

An InsightExpress veteran, Gollins was originally hired by the company in 2004 and most recently held the position of Senior Account Executive, Advertising & Media. In this role, he focused mainly on new business development within the media and publishing industries. Gollins returns after a year spent pursuing opportunities in the sample solutions industry. During this time, he held the position of National Accounts Manager at Survey Sampling International where he managed an account base targeting marketing research and advertising companies in the Chicago and Dallas areas. Prior to InsightExpress, Gollins held a research and business development position at DiscoverWhy Inc. He graduated from State University of New York at Albany and currently resides in Wappingers Falls, NY with his wife, Monica.

Kathy Benigo: Southwest Regional Manger, Digital Media Measurement

Benigo will be responsible for managing existing business and cultivating new business with publishers, advertising agencies and clients within the Digital Media Measurement sector across Los Angeles, Arizona, New Mexico and Texas. Benigo joins InsightExpress from Walt Disney Internet Group where she held the position of Account Executive and managed several cross platform/integrated programs across Disneys online, TV, Radio, Print and Park and Resort properties. Prior to her time at Disney.com, Benigo managed the West Coast for CarsDirect.com and was an Account Executive for CondeNast and DoubleClick. Benigo graduated from The University of Texas and currently resides in Los Angeles with her husband, Sam, and two boys, Michael and Steven.

Drew Lipner, SVP, Group Director, Digital Media Measurement commented, "It's with great excitement that we welcome Kyle, Lauren and Kathy to InsightExpress. They are all high quality individuals with accomplished track records who have demonstrated a particular passion for digital media measurement."

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