June 23, 2008

InsightExpress Improves Web Research Experience
Company Shares New Research Experience Monitor with Publisher and Portal Partners

STAMFORD, CT June 23, 2008 InsightExpress, a leading provider of digital marketing research and advertising effectiveness solutions, today announced the launch of its new Research Experience Monitor solution. The Research Experience Monitor allows publisher and portal partners to improve their users experiences by optimizing online research to meet the needs of their properties, advertisers and infrastructure. Since the power of this technology lies in sharing it across publishers, portals and providers, InsightExpress is offering it to all clients gratis.

Publishers are eager to monitor, control and/or limit the frequency of invitations on their sites, especially the presentation of multiple invitations during one user experience. Designed to advance industry standards for digital research, the companys Research Experience Monitor addresses this need and allows for methods of measurement that benefit publishers and research providers alike.

By embracing a few small, yet significant, code changes, the Research Experience Monitor can dramatically improve the Web experience for potential research respondents. InsightExpress advocates the use of a standard, vendor-neutral programming interface that is embedded into the research invitation process. Through publisher implementation of the JavaScript functions, all conforming vendors will be able to successfully co-exist and innovate, while dramatically improving the Web experience.

Adoption of the Research Experience Monitor has clear benefits:
Improves site satisfaction and provides a quality visitor experience
Publishers maintain control of the research conducted on their sites
Allows for the continuation of healthy competition and innovation across the research vendor open market
Removes risks associated with single source research fulfillment

The Research Experience Monitor was created as an answer to many of the issues that our publisher and portal clients face when it comes to online advertising effectiveness research, said Drew Lipner, SVP, Group Director, Digital Media Measurement Group at InsightExpress. We hope that it significantly improves the visitor experience, and makes the process more streamlined, efficient and positive for all stakeholders in the online media measurement community.

About InsightExpress
InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, visit www.insightexpress.com or call 203-406-3233.