September 24, 2008

InsightExpress Appoints Keith Camoosa As Director, Cross Media Research

STAMFORD, CT -- September 24, 2008 -- InsightExpress, a leading digital marketing research firm, announced today the appointment of Keith Camoosa as Director, Cross Media Research, effective immediately.

In his new position, Keith will lead the Cross Media practice at InsightExpress. He will oversee methodology and client deliverables, ensuring that client objectives are met through a variety of research designs including cross media research, longitudinal/tracking studies, econometric time series modeling and custom designs.

Keith joined InsightExpress from Yahoo!, where he helped to oversee the ad-effectiveness research program. In this role he was responsible for campaign measurement and optimization for key accounts focusing on attitudinal and sales impacts. He also led internal data mining initiatives on the effects of message type, frequency and unique reach in driving offline sales volume in the CPG category.

Prior to Yahoo!, Keith held the position of Vice President and Practice Leader of the Media Evaluation division at TNS market research. There he specialized in marketing accountability and optimization research, with a focus on the econometric and time series modeling of ad and brand tracking programs and quantitative Web site research.

Before joining TNS, Keith worked at Deutsch Advertising as Vice President, Customer and Data Strategy, focusing on measurement frameworks and media optimization for general market and direct marketing clients. He also spent time at Grey Advertising, where he is credited with founding the Interactive Media division of Grey Directs Los Angeles office.

Keith resides in San Francisco, CA and holds a BA from Villanova University.

"The media accountability conversation is one of the most compelling topics in our industry today," said Drew Lipner, SVP, Group Director, Digital Media Measurement at InsightExpress. "InsightExpress is poised to take brand and ad tracking as well as cross media research to a new level. With Keith at the helm of this rapidly growing offering, we see a huge opportunity for clients to benefit from his critical thinking and experience in the space, supported by the talented InsightExpress research team and our technological leadership."

About InsightExpress
InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, visit www.insightexpress.com or call 203-406-3233.