November 3, 2008

InsightExpress Announces Three New Appointments, Expanding Its Custom Marketing Research Client Service Organization

STAMFORD, CT November 3, 2008 -- InsightExpress, a leading digital marketing research firm, announced today the expansion of its Custom Marketing Research team with the appointments of Frank Dolcimascolo as a Director within the Media Sector, Jeffrey Price as an Account Executive within the Service & Leisure Sector, and Michele Paris as an Account Manager also within the Service & Leisure Sector. All appointments are effective immediately.

Frank Dolcimascolo: Director, Media Sector, Custom Marketing Research

Dolcimascolo brings more than twenty years of both quantitative and qualitative market research experience to InsightExpress. Prior to joining the company he held the position of Research Director at USA Weekend Magazine. There he was responsible for the strategic development and analysis of market research to support advertising sales. He has also held Research Director Positions at Forbes, Advertising Age, Playboy, Dow Jones Publishing and the Newark Star Ledger.

In his new role, Dolcimascolo will work out of InsightExpress' Manhattan office as he focuses on developing custom marketing research business among East Coast publishers. He holds a BA and an MA from the Manhattan School of Music, and currently resides in Staten Island, NY.

Jeffrey Price: Account Executive, Service & Leisure Sector

Price comes to InsightExpress from IRI, where he held various client service positions over the past five years including Client Solutions Project Manager, Panel Consultant, and Account Team Manager. During his time at IRI he worked closely on a daily basis with various brand, category management, field sales, and trade marketing teams at several of the countrys premier consumer products companies.

As an Account Executive for the Service & Leisure Sector, Price will be responsible for developing and solidifying relationships with consumer products clients. To this end, he will gauge client business issues, recommend an appropriate research-enabled solution, and consult with clients on research design.

Price holds a BS from the School of Business at the University of Connecticut in Storrs, CT. He currently lives in Norwalk, CT.

Michele Paris: Account Manager, Service & Leisure Sector

Paris brings strong marketing research expertise to InsightExpress. She began her career at IPSOS-ASI, spending over five years in the Advertising Research group in positions of increasing responsibility culminating in the role of Account Manager. She then went to work for TNS as an Account Representative on a major cosmetics brand account team. There she was responsible for comprehensive research projects, from initial client consultation and needs assessment through study design, research execution, analysis, and reporting. Most recently, she held the position of Director of Operations at Masters Footwear in Miami, FL.

In her new role role, Paris will support and expand existing client relationships for the Service & Leisure Sector. She will also coordinate with the company's Marketing Research and Custom Marketing Research Operations teams for impeccable project execution.

Paris holds an MBA from Southern Connecticut State University and a BS in Marketing from Florida International University. She resides in Shelton, CT with her husband and daughter.

"I'm so pleased to welcome these three talented research professionals to InsightExpress, said Fern Schapiro, Executive Vice President of Client Service and Marketing at InsightExpress. "Frank, Jeff and Michele each bring not only strong marketing research experience to InsightExpress, but also a dedication to client service that will benefit both our clients and this organization tremendously."

About InsightExpress
InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, visit www.insightexpress.com or call 203-406-3233.