September 13, 2012
InsightExpress Introduces 250,000 Respondent Mobile Panel
STAMFORD, CT - September 13, 2012 - InsightExpress, a leading marketing research and data analytics firm, today announced it has launched Ignite Mobile which advances media measurement by persistently linking mobile ad exposure to consumer attitudes and behavior. As a result, Ignite Mobile vastly improves upon the currently accepted techniques for mobile ad effectiveness and cross platform campaign measurement.
Ignite Mobile is an extension of InsightExpres' patent pending and award-winning Ignite Network ®, the world's largest panel based digital analytics and research platform, bringing together unmatched scale with the power of consumer insight. Ignite Mobile captures mobile ad exposure across a 250,000 member panel, a subset of the Ignite Network, and substantially improves data quality by offering ground-breaking access to Android, iOS and WP platform users.
The technology behind Ignite Mobile's panel based approach alters the media measurement landscape in three new ways:
"Ignite Mobile is an incredibly exciting development for our industry. With this advancement, we have removed the widely accepted methodological asterisk that previously existed when measuring mobile marketing efforts," said Marc Ryan, EVP, Chief Research Officer, InsightExpress. "No longer will we need to be satisfied with lowering our research standards in order to work within the mobile environment. With Ignite Mobile we can finally offer the industry the same rigorous methodological approach that is widely accepted for online media measurement."
"The ability to measure ad effectiveness, and therefore exposure, across online and mobile (including tablets) represents an industry break-through. With more than 56.2 million active monthly users listening to Pandora on a variety of connected devices, accurately measuring cross-platform ad effectiveness is important to us and our clients. InsightExpress is helping marketers understand the isolated and additive effect of online and mobile advertising," said Heidi Browning, Senior Vice President of Strategic Solutions, Pandora.
InsightExpress is an industry leading marketing research and data analytics provider specializing in the measurement of brand communications. The company's proven approaches include message evaluation, advertising effectiveness, creative development and cross-media optimization. With vast industry expertise and proprietary methodologies, InsightExpress helps agencies, media companies and advertisers optimize marketing initiatives across all media channels. Founded in 1999, InsightExpress is headquartered in Stamford, CT, with offices in San Francisco and New York. For more information, please visit our corporate Web site at www.insightexpress.com or our InsightfulAnalytics blog at http://blog.insightexpress.com/; you may also call 203.359.4174.
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