InsightExpress has released research that indicates great promise for tablets as a powerful advertising channel. Our analysis found that campaigns running on tablet devices are extremely effective at delivering their message and motivating purchase, and either match or outperform established mobile channel norms.
This real world case study showcases the power of PackageImpact, our package screening and testing research solution, by examining a major beverage brand's package design shift. Learn how PackageImpact can help you better understand consumer perceptions and, in this example, whether the resulting consumer confusion could have been prevented.
Mobile
Keep up with the latest consumer usage of mobile and new trends emerging, mobile advertising norms and best practices in mobile advertising.
Presents the latest mobile advertising norms compared to online, norms over time, norms for smart phones and feature phones and norms by vertical.
Social
After a banner year for social media, which saw its widespread adoption and popularization, this channel continues to be a hot topic of conversation. InsightExpress recently conducted research to examine in depth how one very basic characteristic of socnet users, namely their gender, impacts usage. We found that when it comes to how men and women experience and interact with social media, common assumptions need not be applied.
- For example, our research uncovered the following information:
- After friending a brand or product, men are more likely than women to post comments, share feedback and ask questions
- Men view socnets as public spaces, rather than private areas
- Men are 1.5 times more likely than women to be "Heavy Sharers"
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