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Social
After a banner year for social media, which saw its widespread adoption and popularization, this channel continues to be a hot topic of conversation. InsightExpress recently conducted research to examine in depth how one very basic characteristic of socnet users, namely their gender, impacts usage. We found that when it comes to how men and women experience and interact with social media, common assumptions need not be applied.
- For example, our research uncovered the following information:
- After friending a brand or product, men are more likely than women to post comments, share feedback and ask questions
- Men view socnets as public spaces, rather than private areas
- Men are 1.5 times more likely than women to be "Heavy Sharers"
Mobile
Using data from the Digital Consumer Portrait, InsightExpress details key items retailers and brands need to know about the mobile shopper. From what they are doing in store, to coupon preference, to who retailers should expect to reach, this paper offers a brief overview of strategic insights in this evolving space.
Presentation from Mobile Marketing Forum, NYC 2010 on measuring mobile advertising.
Keep up with the latest consumer usage of mobile and new trends emerging, mobile advertising norms and best practices in mobile advertising.
Presents the latest mobile advertising norms compared to online, norms for SMS, Mobile Internet, and Video, and by sector.
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