Policy is provided by Kantar Millward Brown, a
division of Kantar, LLC (“Kantar,” “we” or “us”), and is the data controller.
collect from individuals who respond to our surveys, sweepstakes or contests
(“Respondents”). You may visit our website at www.safecount.net (“Site”). We do business under
the “Safecount“, "Kantar”, “Kantar Millward Brown”, and “Kantar Millward
Brown Digital” brands. By participating in our surveys, sweepstakes or
For the purpose
to an identifiable living individual.
Policy only applies to (1) the Site and (2) our use of personal data,
other services provided by our affiliates or business partners. We may share your information,
such as personal information and survey responses, with an affiliated company
under common control with us. Such Kantar affiliates may use your information
in connection with their services, such as market research and targeted
committed to clearly describing to you how your personal data may be
collected and used. Our technology is used to measure the effectiveness of
digital advertisements and is used, for example, (i)
by website publishers to launch invitations to complete market research
surveys, (ii) by advertisers that have asked us to perform research for them
to measure the impact of advertising in leading to certain decisions, such as
making a purchase, and (iii) by advertisers and agencies to study the
influence of digital communications in forming brand or product preferences.
surveys is typically used by us and our market research clients (such as
brands and advertisers) to help these clients understand the impact of their
marketing activities. The information we provide to these clients, such as in
an ad effectiveness study, does not include personal data such as an
individual’s name or email address, phone number or similar information, but
may be associated with a unique identifier (such as a randomly-generated
identification number or an IP address).
Lawful Collection and Use
We may ask you
for personal data, such as your email address, and we also work with
affiliated and third party panel companies who collect information about you.
purposes for which we use your personal data are to:
Contact you for surveys via email, through mobile notifications or texts or
any other proposed communication options
• Select you for future surveys
• Understand your website visitation and your
exposure to specific advertisements
• Include you in our prize draws
• Help you when you contact our support team
• Allow us to reward you with the promised
• Protect Kantar from fraudulent behaviour
• Prevent multiple entries in surveys by the
We have set out
below more detailed information about how we use your personal data. We are
also required by law to explain the legal basis for processing your personal
data. These legal bases are listed below and could be different for each use
We have your consent for the use of your personal data
• We need to use your personal data in order to
perform a contract with you
• We need to process your data to comply with a
• We need to process your data in order to
protect your vital interests or someone else
• The processing is necessary to perform a task
in the public interest or
• The use of your personal data is necessary
for our (or our clients’) legitimate interests (in which case we will explain
what those interests are).
We will never
misrepresent ourselves or what we are doing. If you receive an email that
concerns you, purporting to be from us, please let us know as shown below in
‘Contact Information’ below.
understand your views and behaviour in different
contact details, email address, image, opinion.
share or disclosed pursuant to judicial or other government subpoenas,
warrants, orders or pursuant to similar and other legal or regulatory
requirements, we will provide such information to the appropriate
name, contact details, email address, incentive received.
of our business interests against fraudulent behaviour.
address, browser specifications, device specifications, postal addresses,
Survey Participation Uniqueness
of multiple entries in surveys by the same individuals.
address, browser specifications, device specifications.
Data Matching and Enrichment
may enrich the data we hold about you by matching your personal data with
third parties. We utilize matching services (i.e. third parties who are
specialized in data management) to acquire additional information about you
from public and private data sources (such as social networks, retailers
and content subscription services with whom you have an account) or to use
your personal data as an aid to develop additional or new types of
anonymous data sets (i.e. we may compile your aggregate data with data from
other consumers to create a segment). The matching service (our partner)
holds the personal data we share for a short time, uses it to assemble the
additional information, and then returns the combined information to us.
Partners are contractually bound to delete the data we share with them and
are not authorised to use it in any way other
than for this specific purpose.
unique identifier, contact details, email address, social login, cookie,
mobile device ID.
Advertising Targeting and Media
may use your personal data to help our clients and vendors enrich their
data by using lookalike modelling techniques.
to your participation in our surveys and your profile data, we can help our
clients to improve their advertising targeting, and to create better online
advertising models, through lookalike modelling or similar research
methodologies. We will use your personal data we collect about you through
profile building, participation in research surveys or data matching to
match with third-parties and platforms (our partners).
unique identifier, contact details, email address, social login, cookie, IP
address, mobile device ID.
Ad Exposure and Measurement
identify the advertisements you may have been exposed to on sites and
platforms and measure how advertisements on those sites and platforms have
impacted your brand attitudes, brand recall and/or purchases. We also work
with third parties, such as social media platforms, to match the personal
data you have given us to the data they have about you, such as your
advertising exposure on their platform. The third parties that we work with
are not allowed to use the data we provide about you for any other purpose.
unique identifier, contact details, email address, social login, cookie, IP
address, mobile device ID.
Our third party
partners are all contractually bound to keep any information they collect and
disclose to us, or that we collect and disclose to them, confidential and
must protect it with security standards and practices that are equivalent to
Where We Store Your Personal Data
storage servers are located in the United States of America (USA) and are
managed by both ourselves and third party service providers.
appropriate technological and organisational
measures to protect your personal data, both during transmission and once we
receive it. Our security procedures are consistent with generally accepted
standards used to protect personal data.
employees are contractually obliged to follow our policies and procedures
regarding confidentiality, security and privacy.
We take reasonable steps to keep personal data in
our possession or control accurate, complete and current, based on the most
recent information made available to us by you and/or by our partners.
We rely on you to help us keep your personal data
accurate, complete and current by answering our questions honestly. You are
responsible for ensuring that you notify us of any changes to your personal
the need to provide further privacy protections with respect to personal data
collected from children. We never knowingly collect personal data about
children under the legal age set by the authorities in the country in which
you reside to participate in research studies without parental permission. If
it is necessary and appropriate to a particular project to directly involve
children under the legal age, we take measures to ensure we have been given
permission by their parent or legal guardian.
If we become
aware that we have collected personal information from anyone under the
appropriate age without appropriate consent as required by applicable law, we
will delete this information from our database of active Respondents.
of Cookies on our Site: To invite you to participate in
surveys that may be of interest to you and to enable you to use our services,
we use "cookies." "Cookies" are small pieces of
information that are stored by your browser on your device, and are commonly
used by Web sites to provide you with an enhanced experience. Our cookies
collect information, such as when and how frequently you have been exposed to
an advertisement, and enable us to understand the surveys you may have taken.
Most Web browsers automatically accept cookies, but you can usually change
accept cookies, you may not be able, depending upon the individual survey, to
complete more than the first set of questions in a survey. You can manage how
your browser accepts cookies through the ‘help’ section or other tools
provided by your browser.
If you would
prefer not to receive future web survey invitations from us, please follow
the instructions below in the “Opt-Out Policy” section.
Our cookies and tracking mechanisms are often incorporated on the sites or
services of other parties, such as an advertiser who has engaged us to
measure the effectiveness of their advertising on certain websites. Your use
of such other sites is subject to the terms and policies of those sites, and
we do not control how such sites operate. However, if our cookies and
tracking mechanisms are placed on your device by such other sites at our
request, we may use and in certain cases share with our partners such as
Facebook, your information collected through our cookies, the cookies
themselves and tracking mechanisms. In addition, in some cases our partners
may also set additional cookies as required and as described in this Privacy
Policy. Such data sharing of cookie or associated information with partners
enables us to measure the impact of the advertisement more effectively. Any
cookie set by our partners will be subject to our partner’s cookie and
Survey opt-out: If you would prefer not to
receive future survey invitations from us, please click below:
When you do
this, we will place an opt-out cookie on your device that will identify you
as having no interest in further surveys or sweepstakes/contest invitations.
Please note that if you remove cookies from your device, you could receive
another invitation since our technology will have no way of knowing if an
invitation has been previously offered.
Panel Partner Respondents
If you are a
Respondent due to your participation in a Panel (a “Panel Partner
Respondent”), you will not be invited to participate in one of our
sweepstakes, nor will we ask you for your email address. If you no
longer wish to participate as a Panel Partner Respondent, you can either opt
out through us or through your Panel company.
Information about use of our Site
sites, we collect information regarding the use of our Site such as Internet
protocol (IP) addresses, browser type, Internet service provider (ISP),
referring/exit pages, platform type, date/time stamp, and number of clicks in
order to administer the Site, track aggregate movement, analyze trends, and
gather broad demographic information for aggregate use. This information is
used by us to manage, analyze and improve our Site and will be linked to the
unique identifiers we use in connection with our services. We may collect the
collect information such as your name or email address when you choose to
contact us, such as inquiring about a job or contacting us to ask a question.
Disclosure of Information
Respondent supplies their personal information, such as an email address or
phone number, during the course of completing a survey or sweepstakes/contest
it may be shared with our
vendors and subcontractors to manage our business activities, such as
sweepstakes/contest management. These companies are authorized to use your
personal information only as necessary to provide these services to us and
not for their own benefit or other purposes.
If a user
wishes to participate in future surveys, we may request an email address. Out
of respect for our users' privacy, we also enable users to prevent the
receipt of future survey invitations by following the Opt-Out practices
At a user's
request, we may communicate via email, chat, or telephone to answer
service-related questions. Emails and/or chats transcripts may be maintained
by us to provide assistance in resolving any inquiries.
may transfer your information
in connection with the sale, merger, reorganization or change of control of our company or the division responsible for the services with which
your information is associated or as
part of a bankruptcy proceeding.
If you contact us through the Site to inquire
about a job or ask a question, then we may use and disclose your contact
information as necessary to process your request, such as considering your
application for employment.
Maintaining, Updating, Deleting, or Deactivating Personal
If a user's
personal information (such as phone number, email or postal address) changes,
or if a user no longer wishes to use our service, we provide a way to
correct, update or delete/deactivate users' personal information. This can be
done by emailing Customer Support through one of the contact methods listed
below. We will attempt to respond to any request within 30 days of submitting
to EU protection laws have the right to access, rectify or erase your
personal data from our systems, unless we have legitimate interest reasons
for continuing to process it. You may
also have the following rights if we hold personal information about you:
· Right to
restrict processing of your personal data;
· Right to withdraw
consent to use your personal data.
If you notify
us that you wish to exercise either of these rights, we shall respond within
four weeks. We shall also notify third
parties to whom we have transferred your personal information of these
changes. Please note that if you are a Panel Partner Respondent, you can also
reach out directly to the Panel company to update or change any personal
will be retained only for such period as is appropriate for its intended and
lawful use. Personal data that is no longer required will be disposed of in
ways that ensure their confidential nature is not compromised.
As part of our business continuity plan and in certain
instances the law, our electronic systems are backed up and archived. These
archives are retained for a defined period of time in a strictly controlled
environment. Once expired, the data is deleted systematically to ensure the
data is erased completely.
data, which does not give us the ability to contact or identify an
individual, will be stored for analytical purposes for as long as it has a
We will retain
and use your information as necessary to comply with our legal obligations
and resolve disputes.
This Web site
and surveys may contain links to other sites. Please be aware that we are not
responsible for the privacy practices of such other sites. We encourage our
users to be aware when they leave our site and to read the privacy statements
of each Web site they visit.
We keep our
policy on www.safecount.net so users are always aware of what information we
collect, how we use it, and under what circumstances, if any, we disclose it.
We will also record when the policy was last revised.
however, we are going to use previously-collected personal information in a
use newly-collected personal information from existing users in a manner
users via email prior to the changes taking effect. Users will have a choice
as to whether we use their information in this different manner. However, if
users have opted out of all communication with the site, or
deleted/deactivated their account, then they will not be contacted, nor will
their personal information be used in this new manner.
you consider that our processing of your personal data infringes data
protection laws, you have a legal right to lodge a complaint with a
supervisory authority responsible for data protection. Those subject to EU
data protection laws may do so in the EU member state or jurisdiction of your
habitual residence, your place of work or the place of the alleged
infringement. To find the contact details of your EU country supervisory
authority, please consult our dedicated
If users have
any other item, please contact us at:
Merritt 7, 3rd Floor